WHO EXACTLY IS KMI?
A brief history.
It all started with car photography…
In 2015, when Centennial Honda hired Eric Rodgerson to guide their digital marketing strategy, no one could have predicted that it would lead to a completely separate division of Centennial Auto Group. Eric certainly didn’t.
Eric was originally hired to photograph used vehicles and showcase them on digital platforms, which were really beginning to engage large audiences. Social media channels such as Facebook and Instagram became an integral part of Centennial’s digital strategy. Over the course of the first year, Eric would also introduce fully-responsive websites, Google search engine marketing, and display ads on the Google Display network for all locations in the group.
A few months into his tenure, Centennial began to greatly expand its footprint on Prince Edward Island as well. In addition to its Carstar and Auto Sport & Tire divisions, several new automotive brands and stores joined the group. Centennial Nissan of Charlottetown, Centennial Nissan of Summerside, Centennial Mazda, and Centennial Kia became part of the growing team. Centennial Carstar also launched three additional locations in New Brunswick and one in Nova Scotia.
It was during the first few months of these new acquisitions that Eric took on the title of Marketing Director for the group and began building Centennial’s marketing team. That team now consists of seven professional marketers, specializing in different areas but working together to engage current clientele and attract new customers.
Then 2020 happened.
COVID affected every industry. It was no different in the automotive world. We faced some significant challenges; challenges that were quickly adapted to and actioned by our team. It’s in our nature to face challenges head-on and to embrace all possible solutions. Our team was able to quickly create new programs for customers to purchase safely from home. This not only captured the attention of customers locally, but also some of the large automotive brands with which we work. By the time COVID restrictions were lifted, our future-proof strategies were already in place and were very successful in driving traffic back into our stores. This is when we kickstarted the conversation about offering our services to other businesses in need.
In June 2020, Sandy Gallant was hired as our first official KMI employee. Sandy is a talented graphic designer and sign installer. With the purchase of a new vinyl printer and location obtained behind Centennial Honda, KMI was born. KMI inherits Centennial Auto Group’s team of experienced marketers including Allan Clow, Tim Cain, Kelly Dowling, and Julie Clow.
KMI stands for Kember Management Inc. The Kember family has owned and operated Centennial since 1979.
KMI is now a complete solution designed to guide small and medium-sized businesses through the ever-changing digital landscape. From signage and modern websites to marketing strategy and digital transformation, KMI is unique in its offering on PEI. We are inspired. We are driven. We are passionate marketing experts. We’re not only passionate about the business we work in everyday, we’re passionate about your business and helping you face the challenges of this modern world with our combined expertise.
Thank you for visiting our website. Please take a moment to meet our talented team below.
Meet Our Team
KMI has a team of dedicated staff with an extensive skillset ready to face any challenge in front of them. You can rely on us help your business to Brand It. Better.
Director of Marketing & Technology
Sales & Data Analyst
Graphic Designer/Sign Installer
Social Media Expert
Customer Engagement Specialist
Passionate about your business? so are we.
If you’d like to start a new project, or if you have any questions about what we can provide, please let us know using the form below.